Profile

Accomplished, data-driven & ROI-oriented Marketing & Communications Specialist with dual citizenship (British & French). Over 17 years of marketing & comms experience with extensive knowledge of the Digital, Tech, SaaS, B2B & SME sectors at international level.

Encompassing strategy, hands-on acquisition, retention and lead generation with the ability and skill set to provide creative, innovative, enthusiastic and forward-thinking leadership in a team environment. Focused on achieving continuous, improved business performance.

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Skills

Marketing Plans & Strategy

Team Management

Funnel Reports

Conversion Rates Optimisation

Lead Generation

Online Marketing

Other skills: event organisation & promotion, marketing automation, UX, B2B, B2C, nurture programmes, PPC, web design, email marketing, social ads, Adwords, Bing, presentation, copywriting, SEO, A/B testing, project management, recruitment & training, remarketing, display advertising, partnerships, revenue forecast and achievement, media planning & buying, strategic planning, start a business, SaaS, sprint planning, SCRUM method

Software

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Marketo: marketing automation, email campaigns, data collection

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Salesforce: lead reports, funnel measurement, lead tracking

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Google Adwords: search, remarketing, display, YouTube

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Google Analytics: traffic reports, UX optimisation

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Microsoft Suite: expertise in Excel, Powerpoint, Word

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Google Docs: expertise in Google sheets & Google slides

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Wordpress: creation of landing pages for conversion rates optimisation

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Photoshop: image editing & creation, photo filters

Stats

151

New Customers Within 1 Year

1000

Revenue Within 2 Years (£K)

600

Marketing ROI in 2016 (K€)

17

Years of Marketing & Comms Experience

Work Experience

  • Jul 2019
    -
    Present

    Digital & Audiovisual Specialist

    Toulouse
    ATR

     

    Responsible for all digital channels and multimedia worldwide within the communications department at ATR, the world leader in regional aviation and turboprops.

     

     

    Company: ATR

  • Aug 2018
    -
    June 2019

    Founder & Marketing Consultant

    Paris | Toulouse
    MarketingPerf

     

    Freelance consultant for SME’s & startups in the UK, France & Spain in the SaaS, hospitality, entertainment, ecommerce & food sectors (marketing plans, campaign launch, UX & more). Producer of the marketing hub marketingperf.com. Clients include SoftSuns, Isalaine, ZenTree.

     

    • Case study: French wine maker / Article: Tips for the accommodation sector

     

    Company: MarketingPerf.

  • NOV 2017
    -
    JUL 2018

    Marketing Consultant

    Paris
    Carizy by Renault

     

    Responsible for all aspects of marketing for the C2C branch of the Renault Group to buy and sell second-hand cars.

     

    Tasks include:

     

    • Recruitment, training & management of people

     

    • Management of agencies

     

    • Audit, optimisation & re-alignment of existing tools and processes (Google Analytics, workflow, A/B tests, new reports)

     

    • Sourcing & implementation of new tools (UX, marketing automation, email marketing, online reputation, user surveys)

     

    • Research & launch of new marketing channels (affiliate, content, inbound, partnerships, referral program, social media marketing)

     

    • Results: 50% decrease in marketing costs / +74% car valuations within 2 months / + 50% organic traffic within 3 months / +30% car sales within 4 months

     

    Company: Carizy

  • Jan 2016
    -
    OCT 2017

    Global Online Marketing Manager

    Stockholm | London | Paris
    Mynewsdesk


    Responsible for generating qualified sales leads internationally for the No. 1 Public Relations Software company in Europe.

     

    • Developed & implemented the online acquisition strategy

     

    • Managed paid search channels: piloted local sales & marketing teams in 7 countries, continuously adjusted global strategy based on local specifics and managed digital agencies

     

    • Assessed performance of campaigns and shared KPI-driven recommendations with top management

     

    • Results: 350% increase in new customers / 545% increase in marketing revenue / ROI increase from -45 to +600 K€ within a year

     

    Company: Mynewsdesk

  • Apr 2014
    -
    DEC 2015

    Marketing & Comms Manager

    London
    Mynewsdesk

     

    Responsible for all aspects of UK marketing for the No. 1 PR Software company in Europe.

     

    • Developed and implemented the online & offline marketing strategy

     

    • Managed a team of 3 people and external suppliers responsible of online campaigns, content, thought leadership, public relations, marketing automation & event organisation

     

    •Implemented tracking & KPIs reporting throughout the organisation

     

    • Results: Helped grow the business by 170% within a year / Over 60 K€ of revenue from events

     

    Company: Mynewsdesk
    • -

  • NOV 2013
    -
    APR 2014

    International Marketing Specialist

    London
    Freespee

     

    SaaS specialised in campaign tracking & analysis. Clients include ebay, Volkswagen & BNP Paribas

     

    • Set up all marketing infrastructures and complex product positioning for the company.

     

    • Optimisation & implementation of on-boarding process, online tracking, funnel reports, UX & CRO. Launched search, display, remarketing and social media campaigns for Europe & USA.

     

    Company: Freespee

  • Sep 2012
    -
    Nov 2013

    Founder & Marketing Consultant

    London
    MarketingPerf

     

    Freelance consultant for SME’s & startups in the UK, France & Spain in the SaaS, hospitality, entertainment, ecommerce & food sectors (marketing plans, campaign launch, UX & more). Producer of the marketing hub marketingperf.com. Clients include SoftSuns, Isalaine, ZenTree.

     

    • Case study: French wine maker / Article: Tips for the accommodation sector

     

    Company: MarketingPerf.

  • JUL 2006
    -
    AUG 2012

    Marketing & Customer Success Manager

    London
    Companeo-Infopro

     

    Responsible for generating and qualifying sales leads for businesses such as Apple, Google, O2, Barclaycard, British Gas, Mars Drinks and E.ON through the No. 1 European B2B quote comparison website.

     

    • Launched all marketing activities from scratch in the UK

     

    • Managed a team of over 10 people

     

    • Results: £1M annual marketing revenue with a net profit margin of 50%within 2 years of starting marketing activities / 80% business revenue increase year on year

     

    Company: Companeo

  • Nov 2003
    -
    Jul 2006

    International Marketing Manager

    London
    EBPL

     

    Responsible for online marketing for all charity recycling schemes within Europe.

     

    • Increased average monthly customer registrations through email marketing by 100%

     

    Company: Environmental Business Products

Education &

Certifications

  • Digital PR Certification

    PR Academy, Stockholm

  • Team Management Certification

    Halifax, Paris

  • SEO/SEM/ E-marketing Certification

    Chartered Institute of Marketing, London

  • BSc English Studies

    Universite Toulouse Jean Jaures, France

  • Scientific Baccalaureat

    Lycee Louis Rascol, Albi, France

Contact

Toulouse, France

fabien@marketingperf.com

+33 (0)7 69 22 02 28

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