1. Consistency between marketing material and landing page Whatever marketing campaigns you implement (email, ppc or social media for example), always make sure your landing page mirrors exactly the content, design and colour scheme of your marketing material. By doing so you will reassure your visitors who will immediately recognise your brand and stay on […]

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France recently introduced a norm for customer reviews and ratings over the internet. To get the NF accreditation on their website, businesses will need to follow guidelines provided by the AFNOR (French association of normalisation) certification company. Labelled NF Z74-501, the rules for websites wanting to be part of the scheme are: Each person leaving […]

Conversion Rates