Here are a few basic rules you should follow to avoid being categorised as a spammer and have your emails end up in your users’ unsolicited folders. Email platform reputation There are plenty of email platforms out there, as explained in our section Find an email platform, it is important to find one with a […]

A golden rule for email marketing success is to keep track of all your campaign results. If something goes wrong with one of them it will allow you to implement quick changes for the next one. And more importantly you will have a record of what’s been working and what hasn’t. The easiest way is […]

Now the next big question is: what should the emails I send be about? What should they look like? Quality A great email design is paramount. Use nice glossy pictures, nice fonts and an engaging email template. This is the best way to be seen as a quality brand and not as a spammer. Even […]

Studies show that 25% of people unsubscribe from a company’s emails because they receive too many of them too often. Although there are no definite rules when it comes to email frequency, it is probably recommended not to exceed an average of one email a week. Or 4 to 5 a month. However, frequency will […]

Once you have chosen your email platform and collected some email addresses it’s now time to start segmenting your data. Users & prospects Separate prospects and users in your database. A prospect is someone who just gave you their email address but with whom you haven’t done any business yet. You don’t know much yet […]

Once you’ve started collecting those email addresses it is now time to start sending some marketing emails. The first step will be for you to find a good email platform. Having used quite a few different ones over the past few years I can say that in terms of usability they are all pretty similar. […]

Have a simple process in place While it’s sometimes difficult to obtain the full contact details of your web visitors those people will most of the time agree to leave their email address if you offer them something in return. The good old ‘if you scratch my back, I’ll scratch your back’ idiom will always […]

So why is email marketing regularly dismissed as a useless channel or a waste of time? Its death is announced every few months in blogs but marketing emails keep flowing in everyone’s inboxes. The reason for this dismissal is simple: a big misconception of what email marketing is or should be. And this misconception comes […]