There are several options available when it comes to advertising on Twitter.  The first ones are through the Twitter Ads self-serve platform. These ads work on a cost per click (CPC), cost per impression, cost per engagement (CPE), cost per install (for apps), cost per video view or cost per follower (CPF) basis. Signing up […]

Social Media

Twitter is another social network characterised this time by the brevity and high frequency of people’s posts. The term often used for this platform is microblogging. Tweets consist most of the time of a short comment sometimes followed by a link, picture or video. One could say it’s basically like the post system on Facebook, […]

Social Media