The connection between spam emails and SEO These two areas can seem unrelated at first glance but there’s more connections between the two than you may think. If you have followed all SEO best practice rules and still cannot find your website in Google’s natural listings there may be more to it than just a […]
Inbound links to your website are important but need to be relevant and from reputable websites. Don’t ever be tempted to buy links: there are plenty of dodgy companies offering 100 links for £50, don’t be fooled, these are links from websites that are probably already blacklisted by Google, do you really want them to […]
Also called minisites, these would be additional websites that would be focused on a particular branch of your activities. There can be several ways to create those: you can decide to split your website into two separate ones that would target two different types of audiences (one focused on your B2C activities and another one […]
Add content to your website regularly Too many people see their website as finished as soon as it’s live. Unfortunately a website is never finished and needs to be constantly updated. This will help you stay on top of the competition and search engines. Not too sure what content you can add? Your website needs […]
1. Text versus pictures Whenever you can, try to avoid having text within pictures, remember that pictures may not always show up the way you think they will. And also Google can’t read text on images. If you can’t avoid it remember to add alt tags to your pictures. Also, whenever pictures are very big, […]
Make it easy for Google to find out what your business does Are you selling vending machines? Help Google find out easily that it’s your activity. Where are you selling, to whom? What machines are you selling? Who are your partners? Who are your current customers? Have them rate your machines. Don’t be lazy. If […]
The algorithm itself is the best kept secret in the world and it will probably be forever. The only thing we need to know is that it’s getting more refined every day. Which means that SEO practises that would ‘fool’ Google a few years ago no longer do. What do we know about Google’s latest […]
Google has been the number 1 search engine in the world for over 10 years now. Why? Simply because people using Google like their search results. And that’s what Google has been working on since the beginning: relevance first, and as a result punishment for cheats. But what is a cheat exactly? A website pretending […]
Let’s not fool ourselves, search engine optimisation and getting listed in the natural listings of Google for keywords related to your activity is a tough process. Or at least a long-term one. And it’s sometimes difficult to predict what the outcome of any ‘optimisation’ will be. First of all the term natural listings should be […]
