If you’re running an ecommerce website you can boost your sales by having your products listed on Google shopping results. The good news is both your Google ad and shopping result can show for a particular keyword, doubling your chances of sales. To get your products included in Google Shopping results you need to add […]
Landing pages are extremely important for many reasons: First of all, they’re part of the Google formula to calculate the quality score of your keywords. The content of your page needs to be closely related to those keywords to get a higher score. Hence the importance of having a specific ad and landing page for […]
Once you have a good list of keywords, you will need to create your first ads. Your text will be limited so you need to find something that is both appealing to potential customers and also true to what your business does. Remember that you want only relevant users to click on your ads. If […]
Negative keywords are extremely useful when you’re working with broad match. You can add them to a list at adgroup or campaign level where you can specify keywords you don’t want your ads to appear for. For example if you have the keyword Jewellery as a broad match in your campaigns but are not selling […]
Match type is the possibility to determine when ads will show for a particular keyword. There are 3 different match types: broad, phrase or exact. Let’s take an example with the keyword Copper Jewellery. Broad match Setting it as broad match means that your ads can appear if someone types Blue Copper Hand-Made Jewellery. As […]
According to studies by the Internet Advertising Bureau (IAB), affiliate marketing generated £9bn in sales in the UK in 2012, which makes it a force to be reckoned with in today’s online advertising world. Since 2008 it has been growing at a steady rate of 12% per year. But what is affiliate marketing exactly? How […]
Let’s not fool ourselves, search engine optimisation and getting listed in the natural listings of Google for keywords related to your activity is a tough process. Or at least a long-term one. And it’s sometimes difficult to predict what the outcome of any ‘optimisation’ will be. First of all the term natural listings should be […]
So why is email marketing regularly dismissed as a useless channel or a waste of time? Its death is announced every few months in blogs but marketing emails keep flowing in everyone’s inboxes. The reason for this dismissal is simple: a big misconception of what email marketing is or should be. And this misconception comes […]
Social media have been a big part of everybody’s lives for a few years now. Websites like Facebook, YouTube, Twitter or LinkedIn are amongst the top ones when it comes to active users and daily visitors. So is it important for your business to have a presence on those websites? How do you engage users […]
1. Lead generation for your sales force Start a lead generation program to offer them the best qualified sales leads possible. But remind them these are still only leads and they will need to go through the same process as for a cold prospect. Except this time they will know more about them and they […]
