The success of all organisations is obviously linked to good teamwork between all the various departments. But two of them really need to hit it off to make things work: sales and marketing. And even more so in organisations where sales rely heavily on marketing generated leads to increase the company revenue. Here’s how to […]
Who hasn’t envied a Facebook page with over 100,000 Likes? Now what if it could be yours? Over the years a multitude of pages about broad interests or topics have been created on Facebook by individuals wanting to share their passion. Who hasn’t liked a page about travel, wine or chocolate for example? The good […]
The connection between spam emails and SEO These two areas can seem unrelated at first glance but there’s more connections between the two than you may think. If you have followed all SEO best practice rules and still cannot find your website in Google’s natural listings there may be more to it than just a […]
1. Consistency between marketing material and landing page Whatever marketing campaigns you implement (email, ppc or social media for example), always make sure your landing page mirrors exactly the content, design and colour scheme of your marketing material. By doing so you will reassure your visitors who will immediately recognise your brand and stay on […]
There are over 105 million domain names in the world today with a 20% increase every year. Building a website is now easier and quicker than it has ever been. So easy that some of the basic requisites are sometimes overlooked, especially when it comes to choosing a domain name. Here is some advice to […]
France recently introduced a norm for customer reviews and ratings over the internet. To get the NF accreditation on their website, businesses will need to follow guidelines provided by the AFNOR (French association of normalisation) certification company. Labelled NF Z74-501, the rules for websites wanting to be part of the scheme are: Each person leaving […]
Stock images are royalty free pictures you can buy at a low price (usually around £1 or less per picture) and use on your websites. Once the picture has been bought, you can use it under specific license terms. But so can all other people who have bought that same exact picture. So are stock […]
With online comparison websites charging around 15 to 20% commission for each booking, small hotels or bed and breakfasts are finding it more and more difficult to see a good return on investment from their sales. On the other hand most of these establishments do not know how to increase their visibility online or generate […]
The first question that you need to ask yourself before logging into your Google Analytics account is: what do I want to achieve with my website? While it sounds pretty obvious for ecommerce websites (sell more products), it may be different for others. But in the end, it is all about getting more exposure for […]
Most of you have probably already experienced a huge volume of clicks with very few conversions while running display ad campaigns on the Google network. Does it mean that display network advertising is not working for you? Not necessarily. If your landing page is well optimised for conversions, a high volume of clicks may just […]
