Inbound links to your website are important but need to be relevant and from reputable websites. Don’t ever be tempted to buy links: there are plenty of dodgy companies offering 100 links for £50, don’t be fooled, these are links from websites that are probably already blacklisted by Google, do you really want them to […]
Also called minisites, these would be additional websites that would be focused on a particular branch of your activities. There can be several ways to create those: you can decide to split your website into two separate ones that would target two different types of audiences (one focused on your B2C activities and another one […]
Add content to your website regularly Too many people see their website as finished as soon as it’s live. Unfortunately a website is never finished and needs to be constantly updated. This will help you stay on top of the competition and search engines. Not too sure what content you can add? Your website needs […]
1. Text versus pictures Whenever you can, try to avoid having text within pictures, remember that pictures may not always show up the way you think they will. And also Google can’t read text on images. If you can’t avoid it remember to add alt tags to your pictures. Also, whenever pictures are very big, […]
Make it easy for Google to find out what your business does Are you selling vending machines? Help Google find out easily that it’s your activity. Where are you selling, to whom? What machines are you selling? Who are your partners? Who are your current customers? Have them rate your machines. Don’t be lazy. If […]
The algorithm itself is the best kept secret in the world and it will probably be forever. The only thing we need to know is that it’s getting more refined every day. Which means that SEO practises that would ‘fool’ Google a few years ago no longer do. What do we know about Google’s latest […]
Google has been the number 1 search engine in the world for over 10 years now. Why? Simply because people using Google like their search results. And that’s what Google has been working on since the beginning: relevance first, and as a result punishment for cheats. But what is a cheat exactly? A website pretending […]
Here are a few basic rules you should follow to avoid being categorised as a spammer and have your emails end up in your users’ unsolicited folders. Email platform reputation There are plenty of email platforms out there, as explained in our section Find an email platform, it is important to find one with a […]
A golden rule for email marketing success is to keep track of all your campaign results. If something goes wrong with one of them it will allow you to implement quick changes for the next one. And more importantly you will have a record of what’s been working and what hasn’t. The easiest way is […]
Below is an example of marketing email that ticks all the boxes. This is from an online retailer of quality watches based in London. Sender This email was sent to people who had already bought products from this retailer. Like in this example make sure the user will easily recognise the display name and email […]
